Today I wanted to share an excellent presentation on the web.
It's called "The Brand Gap - How to bridge the distance between Business Strategy and Design", although it is not about open source, or even about software specifically. I found it very stimulating from a pure marketing point of view. Enjoy!
Friday, March 7, 2008
For the Friday
Posted by
Joris Goudriaan
at
10:59 AM
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Labels: brand, business case, design, Marketing, strategy
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